October 2024
We were thrilled to be part of ADX Melbourne 2024, Australia’s premier dental exhibition, which ran for three action-packed days of innovation and networking at the Melbourne Convention and Exhibition Centre. As one of the biggest events in the dental calendar, ADX brings together dental professionals, clinic owners, students, and suppliers to showcase the latest advancements in dental care and practice management.
At Impression Dental Group, our booth was buzzing with conversations and connections. We engaged with students and graduates eager to advance their careers, dentists looking to grow their practices, and clinic owners seeking a reliable dental partner. Our goal remains to support the dental community by offering comprehensive services that allow practices to thrive and we were able to do that all through what was an incredible 72 hours in Melbourne!
Highlights of ADX Melbourne 2024
A key highlight was the keynote speech by our own CMO Edward Heckes on marketing in the dental industry. Edward shared crucial insights on how dental practices can enhance their visibility and attract new patients using modern marketing strategies and his talk resonated with dentists and clinic owners alike, emphasising the role of innovative marketing in driving practice growth – a topic never far from a dentist’s mind.
We were also fortunate to be situated next to our branded cafe area, where we enjoyed coffees and casual sit-downs with visitors, turning conversations into meaningful networking opportunities. The relaxed atmosphere of the cafe allowed us to connect with students, professionals, and suppliers in a comfortable setting, making it a fantastic space for engagement.
Our team also had the privilege of attending the Women In Dentistry Breakfast, which featured Brooke Hanson OLY OAM, an Olympic gold and silver medallist, as the guest speaker. Brooke shared her powerful story of resilience and determination, inspiring attendees with her journey of overcoming challenges both in her swimming career and beyond. Her motivational message of turning adversity into success resonated deeply with the dental professionals at the event, emphasising the importance of empowerment, leadership, and teamwork.
Looking Ahead
As we look forward to the next ADX event, we invite anyone interested in joining the Impression Dental Group network or to learn more about us to reach out. Whether you’re a dentist looking to step back from clinic ownership, seeking placement in a new role, or exploring practice management solutions, we’re here to support you every step of the way – otherwise, see you at the next ADX event!
Linkedin: Impression Dental Group
